Behind Naif Care are two Dutch parents who were not convinced by the hygiene products on the market and decided to create their own brand. Their main goal was to avoid irritating or harmful substances in baby soaps and creams, and thanks to their collaboration with a Swiss laboratory and dermatologists they succeeded. Their products use an allergen-free perfume and do not contain SLS/SLSE, parabens and PEGs. Well, parents also wanted to use their children’s products, so a couple of years ago they also launched a cosmetic line for adults: simple, clean and free of everything we don’t want on our skin.